Your Purpose is Beauty

Julie Elliott, In Fiore: A Creatrix Extraordinaire and the Story of Perfumery as Medicine

Episode Summary

I’m not crying, you’re crying. Can I even handle that one of my biggest beauty inspirations is here on the podcast today? In Fiore drew me in from the moment I saw a Beauty Huile blog post on the Nourrit face oil almost a decade ago. All these years later I’ve explored many of the layers to this completely singular brand, with much still left to discover. In this episode Julie and I cover: *How In Fiore all started: with body balms *International Orange nudges In Fiore into skincare * Green beauty cosmetics manufacturing – an eye-opening look at supply chain, transparency, owning your formulas, and marketing *The how’s and why’s behind In Fiore’s skincare layering philosophy alongside rigorous Japanese formulary and testing (oils first!) *An exclusive sneak peek at a new trio of products In Fiore is launching next month! Please head over to @lamouretlamusique and @infiore on Instagram to let us know what you thought of this episode, or if you have any questions, comments, or feedback!

Episode Notes

Please visit, or click on “Episode Webpage” below to be taken directly to the blog post that accompanies this episode and find a complete list of references, products discussed, and a full transcript with timestamps.


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Products mentioned –

Lustra Cleansing Essence

Treate Cleansing Emulsion

Fleur Vibrante Serum Cerate

Face Oils

Vitale Toning Floral Essence

Transparence Botanical Water

Body Balms


Previous L’Amour videos on In Fiore–

In Fiore 4-2-4 (Dec 2014)

Beauty Heroes feat. In Fiore Review (Oct 2015)

Destination Beauty (Aug 2019)

Holiday 2019 Unboxing (Dec 2019)

In Fiore Empties + Brand Guide (Jan 2020)


To read –

The Right Way to Layer Your In Fiore

Layering the Right Way

Order is Everything

The 4-2-4


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